The Gold Heart Fundraising Program is an annual campaign that was started by Variety – The Children’s Charity of Great Britain on Valentine’s Day 1991. It has since spread around the world. The symbol of Gold Heart Day is a small gold-coloured heart-shaped pin and is a powerful symbol of caring and support for children who have special needs. Every Gold Heart you buy helps Variety – The Children’s Charity help kids in the province who have special needs. Now in its 20th year, the Gold Heart Program has raised millions of dollars in Canada and over $100 million worldwide.
For the 2010 Gold Heart Day campaign, Variety has partnered with Disney Studios and the Muppets Studios to feature beloved muppet, Kermit the Frog!
Gold Hearts are currently on sale at Marketplace IGA, Pharmasave, Buy-Low Foods and Thrifty's locations around the province.
To order Gold Hearts call 1.800.381.2040 or fill out an Order Form and mail or fax it in.
Complete your Gold Heart Collection! Previous Gold Hearts are also available. Click Here to order yours!
